Seven months after launching within the company's Angry Birds games, Rovio's ToonsTV videos channel has passed 1bn total views.
The Finnish company is working on a second series of its Angry Birds Toons cartoon that will debut in 2014, as well as spin-offs for its pig characters, and the pink bird Stella. However, it's also going to start distributing videos from other companies.
ToonsTV has new deals with POW! Entertainment for Chakra the Invincible, a show created by comics veteran Stan Lee; with National Geographic Kids for its Amazing Animals show; and with The Jim Henson Company for Fraggle Rock.
Other partners include Hasbro Studios and Xilam Animation, as Rovio flexes its distribution muscles. The company ended 2012 with 263m monthly active players of its Angry Birds games on smartphones and tablets, and it's to this community that the ToonsTV channel launched in March this year.
"Given the size of our reach and our massively engaged audience, it seemed only natural to extend beyond our own storytelling and partner with the best content creators to bring our fans even more fun entertainment," said Rovio's chief executive Mikael Hed in a statement.
Rovio announced plans for the new shows and third-party distribution strategy in an event at New York's Advertising Week, where it was courting brands to advertise on ToonsTV. Sony Pictures is among the advertisers already taking advantage.
The 1bn views for ToonsTV means Rovio has averaged just under 143m monthly views for Angry Birds Toons since its launch. However, that appears to be accelerating: a video published on Rovio's YouTube channel on 25 June claimed that the series had just hit 400m views, indicating an average of 200m monthly views since then.
The show is also available through several video-on-demand services, connected TVs and 20 broadcasters.
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Source: Tablet Android
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